Services

So what do I do exactly?

For the past 7 years, I've been starting web-based brands and working on software teams in the real estate, travel, and employee benefits industries.

However, now that 2020 has validated the idea that every business is a tech business, I decided to focus on partnering with selected non-tech companies to help them strategically invest in their websites, online operations, and tech infrastructure.
Design

Web Design

Your website should look good and do good (for your business). I'll make sure your new website or app positively represents your brand, while driving results on any device.

Development

Web Development

Whether your designs or mine, I can build it. No need to try and find a "decent" template, I'll build one specifically for your content, users, and integrations.

Tech Audits

Tech Audits

Not sure where to start, what's holding you back or what's possible? No problem. Analyzing your web assets, goals and opportunities is the initial step of any project.

BYO Designs

BYO Designs

Have a designer or design files that you need turned into live websites fast? I founded another business working with those who already have designs they'd like to be built.

Migration

Website Migration

Stuck on a platform that's holding you back? Whether you use a site builder, custom code, or anything in-between, I'll help you transfer content onto a new site that better suits you.

Strategy

Product Strategy

Most non-tech companies don't have product or design lead. Think of me as your dedicated designer, developer and partner to explore and execute on unexamined opportunities.

Services

So what do I do exactly?

For the past 7 years, I've been starting web-based brands and working on software teams in the real estate, travel, and employee benefits industries.

Whether as product manager, designer, director of product, or CEO, my roles have all focused on successfully launching and scaling products.
Design

Product Management

Full, PM services can include on-going team & resource management, feature & roadmap prioritization, hiring strategy, and/or product analytics.

Development

Web Development

Whether your designs or mine, I can build it. No need to try and find a "decent" template, I'll build one specifically for your content, users, and integrations.

Tech Audits

Tech Audits

Not sure where to start, what's holding you back or what's possible? No problem. Analyzing your web assets, goals and opportunities is the initial step of any project.

BYO Designs

BYO Designs

Have a designer or design files that you need turned into live websites fast? I founded another business working with those who already have designs they'd like to be built.

Migration

Website Migration

Stuck on a platform that's holding you back? Whether you use a site builder, custom code, or anything in-between, I'll help you transfer content onto a new site that better suits you.

Strategy

Product Strategy

Most non-tech companies don't have product or design lead. Think of me as your dedicated designer, developer and partner to explore and execute on unexamined opportunities.

A few brands I’ve worked with or started

Whether product lead, manager, designer, or founder, my roles always stem from building and improving web products that create value for users, while allowing companies to accelerate their growth.

Led product development and design for ThrivePass, a comprehensive platform to help small to enterprise clients manage their employee wellness and pre-tax benefits.

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Helped to grow MarketMinder, web platform that harvests data on over 10 million short-term rental properties around the world, into the industry’s leading data provider.

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Acting on the hypothesis that travel can be used as a force for good, I co-founded MBA to facilitate international adventure travel experiences that evoke empathy, bring people together, and tell meaningful stories.

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Co-founded a brand to help designers, agencies and companies turn existing designs files into pixel-perfect websites and web apps utilizing webflow.

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In response to COVID's impact on the short-term rental industry, I launched a free tool to help STR hosts offer, market, and book their properties as mid or long-term rentals.

View a demo page

digital projects

🖥

Solve human needs and create value through more efficient and aesthetically pleasing product design and user experiences.

experiences

🏔

Create meaningful travel and living experiences to cultivate empathy and a sense of community within one another.

Digital Projects

From founder and product lead to designer and developer, I’ve helped build and design web products that both maintain value for users and allow companies to experience accelerated growth.

Managing MarketMinder, the leading short-term rental data and analytics platform

Product Strategy

Web App Design

Website Design

Helped to grow Marketminder, a web application that utilizes data on over 10 million short-term rental properties in 80,000 cities around the world, into the industry’s leading data provider.

View live site

Designing international adventure travel experiences with a mission

Co-founded a for-profit social enterprise, Made by Adventure was created in order to use travel as a force for good. Through partnering with nonprofits, local service providers and travelers around the world, our team launched projects in Kyrgyzstan, Morocco, Peru, Colombia, Vietnam, Mexico, and Panama.

View live site

Designing international adventure travel experiences with a mission

Co-founded a for-profit social enterprise, Made by Adventure was created in order to use travel as a force for good. Through partnering with nonprofits, local service providers and travelers around the world, our team launched projects in Kyrgyzstan, Morocco, Peru, Colombia, Vietnam, Mexico, and Panama.

View live site

Creating a holistic employee benefits platform

Led product and design for an innovative employee benefits platform on both web and mobile applications. Rethinking employee wellness and designing an application to cover everything from pre-tax benefits and wellness stipends to wearable device integrations and gamification of team challenges.

View company

Digital Projects

From founder to product lead, I’ve helped build and design web products that both maintain value for users and allow companies to experience accelerated growth.

Managing the leading short-term rental data and analytics product

Helped to grow Marketminder, a web application that utilizes data on over 10 million short-term rental properties in 80,000 cities around the world, into the industry’s leading data provider.

View live site

Designing international adventures with a mission

Co-founded a for-profit social enterprise, Made by Adventure was created in order to use travel as a force for good. Through partnering with nonprofits, local service providers and travelers around the world, our team launched projects in Kyrgyzstan, Morocco, Peru, Colombia, Vietnam, Mexico, and Panama.

View live site

Creating a holistic employee benefits platform

Led product and design for an innovative employee benefits platform on both web and mobile applications. Rethinking employee wellness and designing an application to cover everything from pre-tax benefits and wellness stipends to wearable device integrations and gamification of team challenges.

View company

Physical Experiences

Whether exploring a neighboring town or distant countries, I believe travel can be a force for good. It can evoke empathy, build communities and tell meaningful stories. Together with Max Joles, I bring together people in nature for adventures.

Rafting down the Rio Samaná with documentary filmmakers and international whitewater kayakers. Footage from the trip was submitted to UNESCO in opposition of a hydroelectric project that would endanger the river ecosystem. Read more here

Fleeting Magic on the Colombian Rio Samana

We sent an adventurous group into the Tian Shan Mountains of Kyrgyzstan to travel by horseback and experience the lifestyle of the Kyrgyz nomads. With the help of 2 local guides the group learned to hunt with eagles and sleep in yurts.

Hunting with Golden Eagles in Kyrgyzstan

We launched a unique, one-time experience for 17 people to connect with Baja’s natural beauty and culture by taking a red school bus, powered by vegetable oil, and camping along the Pacific coast of Mexico.

The Baja Escape, the Mexican Bus Adventure

Freedom is having all you need strapped to the back of a motorcycle.

Our team rode a few thousand kilometers, through river crossings and across islands. Side adventures included swimming in the world's largest cave system.

The Long Road South: Riding Across Vietnam

A women's only MTB crossing of the Atlas Mountains for members of the Outdoor Women's Alliance. The experience included a gear donation coordinated by Pack for a Purpose and concluded with surfing and yoga on the coast.

Badass Women Tackle the Moroccan Traverse

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Let's discuss your team's gaps or project.

Every project starts with a free consultation call to see how I might be able to help you reach your next business goals.

Or message me.

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